A purchasing funnel is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a product. When advertising is not working, it may be because part of this funnel is incomplete or too small in one area. This is one of the ways we approach your media strategy and implement it for success. Our goal is to lead your prospects all the way down the funnel utilizing everything from TV, Billboards, and radio to lead forms, messenger ads and click to call ads that convert to sales.