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CONSUMER MARKETING FUNNEL

A purchasing funnel is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a product. The Key Performance Indicators” (KPIs) on the left illustrate how we measure success and the “Platform” on the right shows the tactical approaches and how they fit in the funnel. This is how we intend to execute to lead prospects down the funnel and why each tactic is important to the whole campaign.

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