Post Up! Post Up!
I used to hear that from my basketball coach—Coach Garcia—so many times it’s ingrained in my psyche, but I’m not here to tell tales of my woefully inadequate skills in the paint. I’m here to talk about some promising news about Google Posts. (Nice Segway...right?)
Recently, industry experts started noticing that Google My Business Posts were hanging around—in the paint—longer than the previously short 7-day period. That’s right folks, posts may be here to stay, and you can view them after searching for a company, then scrolling down the Google My Business listing to just under the Reviews Section. You can see an example in the screenshot from a search for 5x5 Brewing Co. which is one of our clients—and a personal favorite of mine.
So why are Google Posts so important to my business, you may ask? (Skip ahead if this is boring!) Google Posts are a way for companies/merchants to let their customers know about hot offers, the latest news, and special events within their Google My Business listing. Okay, so now are your raising your hand like “Horshack” from Welcome Back Carter?
You probably aren’t if you were born after 1985….I’m really showing my age! But I digress…Ready or not, I’m going to give you a quick run-down:
Each Post has a limit of 300 words
Only the first 100 characters (or fewer) of the Post will appear in the business’s Knowledge Panel.
You can include an image, a Call To Action (CTA), and a URL
That’s it? Yep, pretty much.
Although Google Posts don’t really affect your ranking in Google search, they do contribute to the conversion of searchers into customers. But that is not the end of it. As I stated earlier, Google Posts used to only stick around for 7 days, and then they seemed to disappear “forever,” but apparently not! We at ImageHouse have begun to see posts popping back into our client businesses Knowledge Panel including past images. This means that now more than ever, you need to be using this function for your own business.
Posting regularly on your Google My Business page, and not just on other social media platforms, will ensure you keep in front of current—and more importantly—potential new customers. Use these posts to show your brand’s personality as well as reintroduce them to specials. One important thing to remember though, make sure you go back and look at your old posts to remove any offers or services that are no longer available.
We at ImageHouse are here to help convert searchers into customers. If you would like more information about how we can help you too please contact us for more information